When he played in Kiel people were used to call him "the machine". That nickname was related to his physical and technical abilities which make him as important in his ex team. Furthermore, N.Karabatic is also a marketing machine. He represents the perfect image for the handball of tomorrow and that is why so many sponsors want to stand next to him. He has taken over of what Jackson Richardson represented in the 90's for French people even if he does not symbolized the same kind of player. Anyway, he is a real marketing product that makes huge sells. Adidas (his main partner) has made a special line of sportswear called "NK 22". It is not rare to seem him in advertising or in promotionnal videos (like he did for the french team ). Because everywhere he plays, people are attracted by is way to move, to defend and his amazing mental impact on the match, he represents now a "show window" for the international high level of handball. Despite all these commercial and image issues, he knows how to deal with mainly through his strong relationship with his family. And this is why when Barca was about to pay a huge amount of money to recruit him he preferred get back to Montpellier and play closer surrounded by his family.
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